What we ask for and why
Your email address
This is used to provide an order receipt and in case we need to
contact you if we experience difficulties fulfilling your order
and cannot reach you by phone.
Your phone number
We use this to contact you in case of problems with your order
such as delivery issues, or substantial flower substitution.
Recipient's name and address
A correct delivery address is vital to ensuring prompt delivery of
the flowers you have ordered. Please ensure that you supply
the correct address, and if there are any special instructions,
please include them in the provided field, generally the more
relevant information you can give us the more likely your gift
will arrive in a timely manner without problems.
How we collect it
When you place an order on our website you enter the relevant details
needed for delivery, such as your recipients name and address etc.
along with your contact details. We then make use of these details
for efficient delivery of your gift. That's it!
This website uses the following cookies to assist with our marketing
efforts and to enable a streamlined website experiance.
Flowers Across Melbourne. This cookie stores information
related to your shopping cart. It allows the website to keep track of the
items in your cart as you move from page to page so that when you are ready
to check out the site knows which items you would like to purchase. This
cookie has no personally identifiable information stored in it and is used
only to assist with the smooth functioning of the website.
Google Analytics. This cookie allows us to see basic
information on user activities such as page views and time spent on our
website. It has no personally identifiable information stored and is
displayed only as numbers, meaning it cannot be tracked back to any
individual user. Using Google Analytics helps us to see which pages are
most popular so we can improve our service and bring customers more of
what they are looking for.
Google Adwords. Using Google AdWords code we are able to
view numbers relating to our advertising so that we can effectively show
ads to people who are most likely to want our services. This allows us to
measure our marketing budgets and shows us which marketing works and which
doesn't. All data is converted to numbers (number of visitors, number of ad
clicks etc.) no personally identifiable information is visible to us at any
DoubleClick We use re-marketing codes to log when users
view specific pages, allowing us to show targeted advertisements. You can
opt-out of display advertising and re-marketing if you have a google account
by changing your ad settings.
You can opt-out of display advertising and Google Analytics with this
Google Analytics opt-out browser add-on
Google provides us with basic demographic information in a generalised
manner, such as age, gender and interests. This is not personally identifiable
as it is merged together to show broad groups and ranges. This information
allows us to be more informed about who our main customers are and how we
can taylor offers to those customers - for example, if our visitors where
mainly 35 - 50 years or age and mostly male, we would tailor our gifts quite
differently to if our visitors where 20 - 35 and mostly female.
When you enter your information, such as on the checkout page, your details
(including your payment method) are encrypted and securely transmitted using
256-bit SSL encryption technology.
We do not store your credit card details in any way, they are secured using
256-bit SSL encryption and transmitted to our payment processing provider.